Branding, Marketing & Design
Northern Ireland based marketing, branding & design expertise
Need some help to grow your business?
If you are a small business owner who is getting to grips with publicising their business, look no further. In today’s visually aware & technology savvy society, small business owners often need to stand out with a professional brand, a top class experience, an engaging website and social media accounts that convert to real customers. Finding the time to do all of this, have a life & run a business can seem overwhelming. As a freelance graphic designer and freelance marketing expert, I’m here to help solve this problem cost-effectively.
With such a wealth of platforms and publications available today, it can be difficult to decide which are most appropriate for your business. Together we will break things down into bitesize chunks and put together a simple marketing strategy that will meet your business objectives - it could include anything from print advertisements through to running a launch party with social media influencers, scheduling content or a video introduction to your business. I offer a reasonably priced & highly personalised, one-to-one service that a marketing agency cannot provide.
Social Media Content Creation & Training
Struggling with your social media marketing? Having worked as an in-house Marketing Executive, I can help keep your Facebook, Linkedin & Twitter up to date with interesting & relevant content by designing unique content such as graphics or video. I can even create in Canva to empower you to create your own branded graphics. Perhaps you need a bit of training in how to publicise yourself on a Instagram, Facebook or Linkedin - we can even plan a custom training session tailored to your needs.
Graphic Design & Branding
Once I get to know you and your brand, it's time to bring it to life visually. As a graphic designer, I can create a custom logo, visual style and other marketing collateral such as popup banners and flyers, signage or web and social media graphics. It saves you the headache of working with multiple freelancers, design agencies or marketing agencies - I wear both hats so there's only one person to deal with.
Are you trying to create a starter website on website builder? Struggling to make it look as good as the template on Wix, Shopify, WordPress, Squarespace or another website builder? I'll use my design skills to style it for you in line with your brand identity, help to word your copy and make sure it looks professional. I'm not a coder but I'm a useful person to have on hand for this sort of thing.
I designed the logo and brand identity for TruYou Yoga in 2019. Julie & I met for coffee and I learnt all about the goals for the new direction she was taking her business. I then translated this into a logo & visual style, styled a Wix website for her and created social media & flyer advertisements to help target her East Belfast audience.
I have been heavily involved with the marketing of this choir since day one. I designed the brand identity and subsequently wrote & implemented their marketing strategy. I continue to manage their marketing on a weekly basis including running key Facebook campaigns. I also created all promotional designs for the choir and set up their wordpress website
Sandhill House came to me with an existing logo/icon but no wider visual styling and brand guidelines (such as a set colour palette, typography and photography style).
I did the copywriting for their squarespace website and re-styled it in line with their new visual styling. I then created a series of advertisement graphics and a mail chimp campaign for use on social media for an upcoming launch campaign and helped the owner take her first steps in publicising her business through social media marketing.
I was responsible for the marketing & design for Catalyst until I went self employed in 2019. This included working on all associated marketing of their high profile events such as the Invent Awards and The Future Of Work Summit. My daily work included social media marketing, writing press releases, designing graphics & liasing with external suppliers such as videographers and printers to ensure the brand is reflected in the most professional way possible.
I rebranded James Magee Automotive from JM Automotive and developed a visual style for the company that would set them apart as unique from other car companies. Previous the logo had been similar to several other car brands so we decided upon the strategy as putting the owners name in the main brand and creating a contemporary, professional style to reflect this high quality car company.
I designed a brand identity for Etsy store Ella & Boo which I then extended into business card designs to help promote Catherine's business when she was first starting her baby mobile business.
The design reflects the hand-sewn nature & craftsmanship of her work.
I designed a brand identity for Exclusive Hair Company in Dunmurry, styled their shop interior and wix website in line with their new visual identity and even planned a launch night for the staff and customers to introduce their new look. There are few industries where brand experience is more important than in the hair & beauty industry. Take a look at what we came up with.
I illustrated the brand for Roll With It tribute band and set up their Facebook Page which has now grown to over 10,000 people.
I regularly design social media graphics, stage backdrops and collateral such as business cards too. I even got to see my illustration put onto a drum skin.
Who am I?
My name is Tierna Byrne (BDes Hons, ACIM), I am highly experienced and fully qualified in Marketing and Graphic Design. I specialise in assisting startups in all facets of branding, marketing and design. I can help you bring your brand concept to life and evolve your business using creative design and online marketing. I can audit your current marketing strategy or create a bespoke plan to suit your customers using my marketing expertise and creative spark to make you stand out from competitors. I work closely with businesses to create or enhance their brand identity, advertising and promotions from social media advertisements through to business cards, flyers and popup stands. I can be your one stop solution to your business branding, marketing and freelance graphic design needs. Contact me for a free, no obligation consultation to discuss how I can help you achieve your business goals.
Recent Awards Include:
Small Business Marketing Finalist Women In Business 2018 & 2019
Marketing Winner Business Eye Small Business Awards 2018
Social Media Highly Commended NI Chamber Awards 2017
What my clients say
Let's get creative with your marketing
Running a small business is challenging and you want to spend your money wisely. Get in touch via email and we can even have a chat on the phone too. If you decide we’re a good fit, we can meet for a coffee to help me get to know your business. I’m always happy to chat!