Digital Marketing & Graphic Design
Bringing small businesses brand to life through my expertise in strategy, design and communication
Who am I?
My name is Tierna Byrne (BDes Hons, ACIM) and I am highly experienced and fully qualified in both Marketing and Graphic Design. I specialise in design and digital marketing for startups & growing businesses. I excel in establishing brands through creative design, social media & online marketing. In short – I take great joy from helping small businesses grow! Think of me as a one woman band. I can audit your current marketing strategy, help write a marketing plan to suit your customers and I’ll bring it alive through traditional and digital marketing. Not only that but I can design your brand identity and all of your marketing collateral too; from social media advertisements through to flyers, business card & popup stands.
Recent Awards Include:
Small Business Marketing Finalist Women In Business 2018 & 2019
Marketing Winner Business Eye Small Business Awards 2018
Social Media Highly Commended NI Chamber Awards 2017
How can I help you?
If you are a small business owner who is struggling to keep up with publicising their business, look no further. In today’s visually aware & technology savvy society, small business owners often need to stand out with a professional brand, a nice website and social media accounts that convert to real customers. Finding the time to so all of this while running a business (and living a balanced life) can be overwhelming. This is where I come in.
Marketing Strategy
With such a wealth of platforms available today, it can be difficult to decide which are most appropriate for your business. Together we will put together a marketing strategy that will meet your business objectives - it could include anything from a press release or print advertisement through to running a launch party, social media influencers or dabbling with Facebook Live.
Social Media Management & training
Can't keep up with your social media? I can help keep your Facebook, Linkedin & Twitter up to date with interesting & relevant content by designing unique content such as graphics or video to help you stand out. Perhaps you need a bit of training in running paid ads or even just the basics of how to publicise yourself on a instagram, facebook or Linkedin - let's chat.
Graphic Design & Branding
Once I get to know you and your brand, it's time to bring it to life through a customised logo, visual style and other marketing collateral such as popup banners, flyers and tshirts through to web and social media graphics. Take a look at the examples of my work below.
Recent successful campaigns
TruYou Yoga
I designed the logo and brand identity for TruYou Yoga in 2019. Julie & I met for coffee and I learnt all about the goals for the new direction she was taking her business. I then translated this into a logo & visual style, styled a Wix website for her and created social media & flyer advertisements to help target her East Belfast audience.
Big Belfast Choir
I have been heavily involved with the marketing of this choir since day one. I designed the brand identity and subsequently wrote & implemented their marketing strategy. I continue to manage their marketing on a weekly basis including running key Facebook campaigns. I also created all promotional designs for the choir and set up their wordpress website
Sandhill House
I designed the brand identity for wellness retreat Sandhill House in Summer 2019 as well as providing digital marketing consultancy ahead of their launch.
I re-styled their squarespace website in line with their new visual identity as well as leading the copywriting to ensure clear messaging. I then created a series of advertisement graphics for use on social media for an upcoming launch campaign.
Catalyst
I was responsible for the marketing & design for Catalyst until I went self employed in 2019. This included working on all associated marketing of their high profile events such as the Invent Awards and The Future Of Work Summit. My daily work included social media marketing, writing press releases, designing graphics & liasing with external suppliers such as videographers and printers to ensure the brand is reflected in the most professional way possible.
James Magee Automotive
I rebranded James Magee Automotive from JM Automotive and developed a visual style for the company that would set them apart as unique from other car companies. Previous the logo had been similar to several other car brands so we decided upon the strategy as putting the owners name in the main brand and creating a contemporary, professional style to reflect this high quality car company.
Ella & Boo
I designed a brand identity for Etsy store Ella & Boo which I then extended into business card designs to help promote Catherine's business when she was first starting her baby mobile business.
The design reflects the hand-sewn nature & craftsmanship of her work.
Exclusive Hair Company
I designed a brand identity for Exclusive Hair Company in Dunmurry, styled their shop interior and wix website in line with their new visual identity and even planned a launch night for the staff and customers to introduce their new look. There are few industries where brand experience is more important than in the hair & beauty industry. Take a look at what we came up with.
Roll With It
I illustrated the brand for Roll With It tribute band and set up their Facebook Page which has now grown to over 10,000 people.
I regularly design social media graphics, stage backdrops and collateral such as business cards too. I even got to see my illustration put onto a drum skin.
What my clients say
Let's talk about your project
I understand that running a business is challenging and you want to spend your money wisely. Let’s have a chat over coffee, with no obligations to hire me. We can discuss your business objectives and brainstorm some ideas – all carefully planned within your budget. If you decide we’re a good fit, I’ll get started as soon as I can!
