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Strategic Marketing Leadership for Ambitious SMEs

I’m a Chartered Marketing Consultant in Northern Ireland, providing strategic and hands-on support to ambitious SMEs. I help growing businesses bring clarity, structure and commercial focus to their marketing.

As an outsourced Marketing Director, I become a trusted extension of the businesses I support—identifying commercial opportunities, strengthening brands, improving customer journeys and turning strategy into action.

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Brands I have worked with

services

What Strategic Marketing Support Looks Like in Practice

Every business is different, so my role is rarely confined to one marketing channel or a predetermined list of tasks. I look at the wider commercial picture, identify what is limiting growth or creating unnecessary friction, and bring the right combination of strategic thinking and practical support to address it.

Revenue Growth and Commercial Strategy

Identifying opportunities to increase revenue, enquiries, bookings or footfall and ensuring marketing activity supports the wider commercial goals of the business. This might involve refining an offer, reviewing pricing and positioning, improving a campaign or uncovering previously overlooked opportunities.

Brand Strategy, Architecture and Development

Helping organisations build clearer, more cohesive brands - not simply more logos. As both a qualified designer and Chartered Marketer, I can define the right strategic approach and implement the creative changes needed to bring it to life.

Customer Journeys, Systems and Conversion

Reviewing the journey from initial discovery through to enquiry, booking or purchase. This can include improving communications and introducing appropriate AI and automation to reduce administration, remove customer friction and support better conversion.

Marketing Leadership and Campaign Oversight

Providing the strategic lead who connects every part of your marketing - setting priorities, overseeing campaigns and budgets, guiding staff and managing external suppliers.

Websites, Content and Search Visibility

Improving websites, messaging and content so the right people can find your business, understand its value and take action. This can include SEO research, copywriting and on-page optimisation as part of the wider strategy.

Hands-On Implementation

One of the things my clients value most is that I don’t simply provide advice - I get stuck in. Whether that means training your team to create reels, designing signage or pitch decks, improving website copy or managing a campaign, I bring the practical skills needed to get the job done properly.

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Strategic Thinking with the Skills to Make It Happen

As a Chartered Marketer and professionally qualified designer, I can move between the bigger commercial picture and the practical detail needed to implement it.

I don’t view brand, marketing, systems and customer experience as separate conversations. I look across the whole business, identify what will make the greatest difference and help put it into action.

That might mean shaping a growth strategy, restructuring a brand family, improving a customer journey, guiding a campaign or getting hands-on with the work itself.

Strategy should not sit unused in a report. It should make your business clearer, stronger and more commercially effective.

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Ways to work with me

Strategic Clarity Session

£190

A focused 90-minute session, including advance preparation, for SME owners who need clarity around a marketing challenge, opportunity or next step.

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Bespoke Strategic Projects

For businesses needing focused support with positioning, brand strategy, customer journeys, campaigns or a particular growth opportunity.

Discuss a Project

Outsourced Marketing Leadership

Ongoing strategic and hands-on marketing leadership for growing SMEs. I work with a limited number of retained clients and am currently operating a waitlist.

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Ready to Bring Greater Clarity to Your Marketing?

Whether you need focused strategic advice, support with a specific project or experienced marketing leadership, let’s start with a conversation about where your business is now and what you want to achieve next.

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Canva Styling Session

with Tierna Byrne

  • 90 Minutes
  • Google meeting will be created at booking
  • Asia/Dhaka

About this meeting:

My ever popular 90 minute Canva styling session is when I go live with you on screenshare using your Canva account (a design tool for non designers). How we use our 90 minutes is up to you. Most people choose to set up their brand kit and create some social media templates (often for instagram!) or get me to create a design (or professionally refine one you have tried to DIY). It’s 90 minutes of sheer productivity and my clients often say they learn a lot about how Canva works too. I recommend having a Canva Pro account to get the most out of this session.

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