Day seven of my twelve day advent calendar is a checklist I’ve put together. I’d suggest setting aside at least an hour and really engage with the steps. Don’t take the questions at face value – really thing about it.

Then, once you’ve jotted down all your answers, draw them up onto a series of post it notes written in sharpie and pop them on a wall. Or do the same with a single A4/A3 page. The idea is to have it on a wall where it will constantly remind you of what your brand is truly about. It will help to focus you when you come to write your social content, plan product launches and more. Be true to your brand and it will shine through to your customers