Canva is essentially a design tool for ‘non designers’. It’s an amazing solution for small business owners who don’t have a background in design but also can’t afford to hire a graphic designer (like me!) for every social media graphic they need to create.
Many graphic designers try to sway their clients away from using Canva as they see it as a tool that steals some of their business away from them. I entirely disagree with this trail of thought. Having run my own marketing department and now my own business I understand that advertising your business tends to be heavily focused on social media these days. You need a lot of fresh and creative content by which to do this. It needs to be quick and easy to create. Canva is perfect for creating graphic for instagram, twitter, linkedin, facebook banners, your instagram highlight covers or perhaps even downloadable worksheets or e-book designs. I would call this ‘screen based’ design or design for online marketing.
You could but I wouldn’t advise it. Canva is great for screen based designs that you’re likely to need to edit regularly or create variations of it. I use it for my own social media content creation and I have a degree and a ton of experience in Graphic design.
However, where Canva primarily falls down is for print design. Professional graphic designers usually use Adobe Creative Suite (tools including Photoshop, Illustrator & Indesign). These powerful pieces of software give you full control over image quality, layout and more. Canva does this to an extent but you will not achieve the same quality level and design aesthetic than if a professional designer has done it using professional design software. If you’re getting a brochure or flyer printed that you don’t want to be pixelated and that you want to look as high quality as possible it’s better to hire a professional designer like me to do it.
A graphic designer has trained for many years to understand print quality, file types, how to successfully design with the user in mind and why you export certain files in certain ways.
In summary, I think Canva is an excellent tool for the creation of social media graphics and other screen-based designs. However, it has limitations that could compromise the quality of professional designs such as printing postcards, flyers, brochures & more. Unless you are a professional designer you could find the array of templates and styles overwhelming. This is why I offer my 90 minute Canva Styling sessions that allow you to define a brand colour palette, a visual style and begin the process of creating templates for the likes of your social media channels.
I couldn’t be more passionate about helping small business owners with their branding, marketing strategy & design. Get in touch today to see how I can help grow your brand.