Strategic Marketer. Qualified Designer. Practical Business Partner.
I’m Tierna Byrne, a Chartered Marketing Consultant based in Northern Ireland.
I work as an outsourced strategic Marketing Director for growing businesses that need experienced marketing leadership without recruiting a full-time senior employee.
I become a trusted extension of the organisations I support – helping them identify commercial opportunities, strengthen their brands, improve customer journeys and turn marketing strategy into meaningful action.
Some of my clients
Growing Businesses-Including My Own
Since establishing my consultancy, I have grown it into a thriving business by combining my own expertise with modern systems, technology, automation and AI.
Rather than building a traditional agency with multiple layers of junior staff (largely because I’ve had negative experiences hiring this sort of provider in the past!) I have developed a more focused and efficient model – using technology thoughtfully, collaborating with trusted specialists when needed and keeping experienced strategic input at the centre of every client relationship.
This means I understand the opportunities and challenges of growing an SME firsthand. I don’t only advise businesses on sustainable growth, smarter systems and more efficient ways of working; I have applied those principles within my own business too.
More Than Advice from the Sidelines
One of the things my clients value most is that I don’t simply deliver a strategy and disappear. I become part of the team. On one day, I might be contributing to a board-level conversation about business development, pricing or commercial growth. On another, I could be training staff to create reels, reviewing an enquiry process, improving website copy, briefing a developer or designing the signage needed to make a customer journey work properly. I am comfortable moving between the strategic and the hands-on because both matter. A great idea has limited value if nobody has the time, skills or confidence to implement it properly. My role is to help determine what needs to happen—and then support the business in making it happen.
Who I work best with
I work particularly well with organisations that:
- Are established and ambitious, but don’t have a senior marketing lead
- Have a small internal team that needs experienced direction and support
- Are service-led, experience-driven or community-focused
- Want marketing to contribute meaningfully to commercial growth
- Are open to new ideas and prepared to make positive changes
- Value a collaborative relationship rather than advice from a distance
I’m not interested in producing lengthy reports that sit unused or recommending activity simply to keep everyone busy.
I want to understand the commercial engine of the business, identify what will make the greatest difference and help turn that thinking into action.
Commercially Focused
I connect marketing decisions to wider business goals, including revenue, bookings, enquiries, customer experience and long-term growth.
Clear and Straightforward
I make complicated marketing challenges easier to understand and provide honest, practical direction without unnecessary jargon.
Creative and Curious
I enjoy finding opportunities, making connections and looking at a problem from different perspectives and embracing new technology.
Hands-On
I work closely with business owners, leadership teams and internal staff. I’m there to support the people doing the work, not make them feel judged for what hasn’t already been done. When practical help is needed, I get stuck in!
Strategic Chartered Marketer
Ready to Bring More Clarity to Your Marketing?
If your organisation needs experienced strategic direction, practical marketing support or help navigating its next stage of growth, let’s start a conversation.
