I was delighted to be asked by my old colleagues at Catalyst to visually style their 2020 Invent Awards Ceremony in a freelance capacity. I styled everything from the social media advertising through to the awards ceremony itself including the stage backdrops, certificates and other branded collateral.
I ran the marketing for Catalyst from 2016 – 2018, managing the marketing campaigns for various high profile events including the Invent Awards, Generation Innovation and Future Of Work Summit. I managed the brand on a daily basis including the major research project leading to the 2019 brand refresh
My multi-platform campaign for the Invent Awards won the Business Eye Small Business Marketing Award. This campaign spanned attracting the initial applications from entrepreneurs, the social media and media coverage throughout the entire process and the publicity of the awards night itself.
In the same year I worked with Kensington Palace PR team to arrange the Royal Visit from Duke & Duchess of Cambridge to the Catalyst Belfast office. This involved ensuring the upmost level of secrecy about the visit, setting us a comfortable room for the couple and fielding questions from local and high profile news agencies such as the Times. I was subsequently invited to Hillsborough Castle further to my work.