I was the Marketing Executive for Catalyst since 2016, managing the marketing activities for various high profile events including the Invent Awards, Generation Innovation and Future Of Work Summit. I managed the brand on a daily basis, including a major research project leading to the 2019 brand refresh.
I planned, designed and implement marketing campaigns on a daily basis using social media (including paid advertising) and more traditional methods such as writing stories for TV and Radio. As my team is small (just myself and a marketing coordinator) I worked with a leading brand strategist, designers and copywriters to ensure the highest possible standards are maintained for the brand and made sure the projects ran as smoothly as possible.
My multi-platform campaign for the Invent Awards won the Business Eye Small Business Marketing Award. This campaign spanned attracting the initial applications from entrepreneurs, the social media and media coverage throughout the entire process and the publicity of the awards night itself.
In the same year I worked with Kensington Palace PR team to arrange the Royal Visit from Duke & Duchess of Cambridge to the Catalyst Belfast office. This involved ensuring the upmost level of secrecy about the visit, setting us a comfortable room for the couple and fielding questions from local and high profile news agencies such as the Times. I was subsequently invited to Hillsborough Castle further to my work.