Branding Basics Checklist
Day seven of my twelve day advent calendar is a checklist I’ve put together. I’d suggest setting aside at least an hour and really engage with the steps. Don’t take the questions at face value – really thing about it. Then, once you’ve jotted down all your answers, draw them up onto a series of […]
5 Common Online Marketing Mistakes Small Business Owners Make
As a small business owner you’re likely to feel like you are juggling many plates, especially with the current Covid 19 situation. Online Marketing is generally one of these plates! I decided to write up five very common mistakes small business owners make to try to help you on your way. Perhaps you are making […]
What’s the difference between a brand and a logo and why are they important?
This is one of the most common questions new clients ask me – “Are a brand and a logo not the same thing?!”. In short… no! A logo is a very small cog in the machine that is a brand. A brand identity is the entire public representation of everything that is your business; a […]