Catherine, the founder of baby mobile business Ella & Boo came to me at the start of her business journey. She was starting an Etsy store to showcase the handmade mobiles she was making at home.
We met for coffee and discussed her business. It was clear how crucial it was for the brand to reflect the hand-sewn nature of her baby mobiles.
I therefore created a logo based on some of the key shapes she includes in the mobiles and added ‘stitching’ around the edges.
I subsequently created a concept for how packaging could look and designed business cards and social media graphics. See below for how it turned out!