Instagram For Small Business Owners Online Course 2022






Skill Level



6 Months


Hello there entrepreneur

This new and improved version of my Instagram For Small Business Owners Course has been based on the instagram of 2021 – complete with tips on Instagram Video, the new stickers features and Reels.

It is inspired by all the small business owners I work with who are trying to use instagram to spread the word about their product or service. I know you’ve been trying to build your following on instagram, you’re spending so much time replying to direct messages and posting to your grid. I see it every day – it’s a tough thing for small business owners to keep up with.

The course is set within the context of Instagram being part of a wider marketing strategy to promote your small business (or the small business that you do the marketing for).


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Learning Path

An overview & summary of what marketing really is and how you can use instagram to spread the word about your business.

There are three options – Business, Creator or Personal. This lesson guides you on which to choose.

The power of your instagram bio is not to be underestimated. Discover how to optimise yours in this lesson. 

How to use Instagram Video and Reels to build your brand on instagram. This section includes a video tutorial on how to do some basic reel transitions.

In January 2022 some new upcoming changes were announced to how the feed would be curated on instagram. This is my summary and my perspective on what it means for small business owners.

The Insights/Analytics tool on instagram and how you can start to use it to inform your online marketing 

Top tips on automating your content & when to post

A free downloadable template to create your instagram strategy

Completing this course will help you:

Who is the course for?

Small Business owners who want to ‘up their game’ on instagram. Whether you’re new to the platform or need a refresh on it this course is ideal. It is also ideal for marketers or people running the social media for a business who don’t have experience with instagram. 

If you need guidance on how to style your instagram visually so that it looks impressive, consistent & stands out to your customers?

For anyone who needs help with how to reach the right customers for your business on instagram

Anyone who wants to begin to use instagram strategically to achieve business goals

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I'm Tierna

Marketer. Designer.
Small Business Lover.

If we haven’t met, my name is Tierna and I am a multi award-winning Marketing Expert based in Belfast, Northern Ireland. I have a degree in Design For Visual Communication & a Diploma in Professional Marketing from the Chartered Institute Of Marketing.  More importantly, I have a wealth of professional experience in both fields. As a small business owner myself I know what it’s like to have a limited budget (or a side hustle while working full time/being a mum). I therefore am hugely passionate about helping entrepreneurs on their way to feeling empowered about their marketing efforts & small business branding. 

Read more about me, my awards & credentials here.