Marketing Bootcamp for
Small Business Owners

Perfect for startups who want to get off to a good start with publicising their business or for established businesses who don’t have a proper strategy in place (or want to refine their current one). 

Marketing For Small Business Bootcamp

4 week Bootcamp for
Small Business Owners who need to refine their marketing strategy

(next cohort launches Spring/Summer 2022)

Hosted By Tierna Byrne (ACIM BDES), this carefully crafted bootcamp is based on her expertise established throughout her career in media, design and marketing. She has worked extensively with small business owners in recent years to help them to grow their marketing through creative branding, unique design and strategic marketing. 

Tierna is a Marketing Consultant (Associate of Chartered Institute Of Marketing) and Graphic Designer (Bachelor Of Design in Visual Communication). She is also a lecturer and business mentor for the Belfast Metropolitan College and Senior Associate with the Belfast Academy Of Marketing.

The bootcamp

You will receive an exclusive printed workbook through your door at the start of the bootcamp, that has been carefully crafted by Tierna to guide you through the process of refining (or starting to write) the marketing strategy for your small business.

 

 

Each session will be linked back to the workbook (and your strategy) and Tierna will give you practical actions to take at the end of each masterclass – use this as your motivation to do some ‘homework’ ahead of the following week. It is recommended that you spend at least one hour each week (ideally more) on crafting your strategy using the workbook and Tierna’s guidance obtained during the webinars. 

There will be four Small Business Marketing Masterclasses in total where Marketing & Content Creation Expert Tierna will share her knowledge of all things marketing for small business owners, solopreneurs and one-(wo)man bands! 

You will also have the opportunity to ask questions on each of the four sessions that will take place via Zoom.

Each of the 4 webinar sessions will also be recorded incase you can’t make it one of the weeks for any reason. However, given the live & interactive element of the live Q&A it is recommended you attend the live sessions to get the most out of the bootcamp. 

Week One

Small business marketing demystified: defining your target audience, discover how to reach them and how to communicate with them. There will be an overview of the main options for small business marketing and Tierna will talk you through how to start writing your strategy using your printed workbook.

Second cohort starts
Spring/Summer 2021

Week Two

How to refine your website so it ‘converts to sale’. A session on writing for web, website layout and aesthetics, product descriptions, Google and more. Tierna will explain the steps you can take to enhance your website.

Second cohort starts
Spring/Summer 2021

Week Three

How to create online content for your small business hosted by Tierna who is a fully qualified graphic designer. An interactive screen share session on Canva where she will demonstrate the creation of social media graphics, ebooks, lead magnets, online content & traditional marketing items. This will help to empower you to create your own content to back up your new marketing strategy.

Second cohort starts
Spring/Summer 2021

Week Four

Refining your marketing plan. Throughout the duration of the four week bootcamp you will be working your way through Tierna’s carefully designed workbook that will guide you through the process of writing a marketing strategy for your business. This session will give you the opportunity to ask her questions as a group, to refine your marketing strategies and decide your next steps.

Second cohort starts
Spring/Summer 2021

Perfect for refining your small business marketing strategy

This bootcamp has been carefully designed based on Tierna’s experience of working with small business owners to grow their business through strategic marketing. It’s perfectly timed to help you refine your marketing strategy on the run up to Christmas. 

Perhaps you feel completely out of your depth when it comes to marketing your business, you might be short on time or you simply need some accountability to keep you on track when writing your strategy. Let’s do this together.

The bootcamp

What is included?

Marketing Strategy Workbook

A highly valuable and carefully crafted workbook that Tierna has put together to guide you through the process of writing your strategy. It will include guidance on defining your audience, reaching them online and offline and how to make your marketing work for you (and not you working for it!)

4 Live Weekly Webinars

These will be aligned with the workbook content to ensure that you are empowered to write your first marketing strategy for your business, in a way that fits with a modest budget and your lifestyle - in a way that gets results.

Optional 1-1 Power Hour

Tierna's usual Marketing Power Hours are £130. If any participant of this bootcamp would like to avail of this special offer they will receive a discount . This will give you the option to quiz her one-to-one (beyond what is possible on a group call)

Peer to Peer Facebook group

A peer-to-peer Facebook group where you can keep in touch with your fellow bootcamp participants. Links to the recorded webinars will be posted within this group but it will be primarily a space where you can learn from each other, share progress and compare notes! Any questions asked of Tierna in this group will be answered on the live webinars and not in the group. The group will be left up and running until Christmas so you can keep motivating each other and sharing opportunities.

Tierna Byrne Graphic Design Marketing Branding