Marketing Bootcamp for
Small Business Owners

Perfect for startups who want to get off to a good start with publicising their business or for established businesses who don’t have a proper strategy in place (or want to refine their current one). 

Marketing For Small Business Bootcamp

4 week Bootcamp for
Small Business Owners

(applications for March 2022 cohort now closed)

Hosted By Tierna Byrne (ACIM BDES), this carefully crafted bootcamp is based on her expertise established throughout her career in media, design and marketing. She has worked extensively with small business owners in recent years to help them to grow their marketing through creative branding, unique design and strategic marketing. 

Tierna is a Marketing Consultant (Associate of Chartered Institute Of Marketing) and Graphic Designer (Bachelor Of Design in Visual Communication). She is also a lecturer and business mentor for the Belfast Metropolitan College and Senior Associate with the Belfast Academy Of Marketing.


This is what my previous Bootcamp participants had to say about their experience.

I attended Tierna's Small Business Marketing Bootcamp and it has done wonders for my business! Tierna is so knowledgeable in all things marketing and this shone through in the details and preparation of the boot camp. Over 4 weeks I learned so much about how to reach my target audience, different methods of marketing and how to build my strategy. I highly recommend working with Tierna!

Screenshot 2022-02-04 at 11.16.21
Amy Collins

Homemade by Amy Rose

I couldn’t recommend Tierna’s boot camp highly enough. Her attention to detail, personal help and professionalism was top notch. She explained things in simple terms and and helped guide my social media in the right direction for my small business. Nothing was too much trouble. The accompanying workbook helped me work out my own thoughts prior to each webinar and break down future plans into actionable steps. An excellent and very good value investment in my business.

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Leopard Print Cards

I completed the virtual Small Business Marketing Bootcamp run by Tierna Byrne. I found it really useful and a great help in figuring out my marketing strategy. Great advice. Super knowledgeable. It made clear to me a lot of the little things I’d been missing. Perfect for anyone looking to grow their small business.

John Clerkin

Motion Graphics & Videography

A well delivered marketing course, packed with information. Tierna is an expert in her field , communicates her message with enthusiasm and is very professional. Look no further for an excellent introduction to online marketing .

Maria McGee

Marble Hill Skincare

I attended the virtual Small Business Marketing Bootcamp run by Tierna Byrne and it was fantastic. Tierna shared her knowledge on all aspects of marketing and suggested practical, achievable targets to help get the most of out of your marketing and save time whilst doing it. Over the 4 week course I learnt so much and was able to take those lessons and apply them to my own business marketing. Thank you Tierna for the wonderful direction and for helping me grow my small business through strategic marketing.

Lora Thompson

Wellwood Wedding Stationery

I completed Tierna's 'Bootcamp for Small Business' in October 2021. The course content was bursting with insight, knowledge and real life examples that I could understand and work towards implementing in my own business. Tierna is so passionate about guiding small businesses in the right direction; she is professional to a tee whilst feeling like your own personal cheerleader. I can't wait to work with Tierna again!

Amira McDonagh

Amira Paints

The bootcamp

You will receive an exclusive printed workbook through your door at the start of the bootcamp, that has been carefully crafted by Tierna to guide you through the process of refining (or starting to write) the marketing strategy for your small business.

Each session will be linked back to the workbook (and your strategy) and Tierna will give you practical actions to take at the end of each masterclass – use this as your motivation to do some ‘homework’ ahead of the following week. It is recommended that you spend at least one hour each week (ideally more) on crafting your strategy using the workbook and Tierna’s guidance obtained during the webinars. 

There will be four Small Business Marketing Masterclasses in total where Marketing & Content Creation Expert Tierna will share her knowledge of all things marketing for small business owners, solopreneurs and one-(wo)man bands!

You will also have the opportunity to ask questions on each of the four sessions that will take place via Zoom.

Each of the 4 webinar sessions will also be recorded incase you can’t make it one of the weeks for any reason (accessible via a private Facebook group). However, given the live & interactive element of the live Q&A it is recommended you attend the live sessions to get the most out of the bootcamp. 

Week One

Small business marketing demystified: defining your target audience, discover how to reach them and how to communicate with them. There will be an overview of the main options for small business marketing and Tierna will talk you through how to start writing your strategy using your printed workbook.

Week Two

How to refine your website so it ‘converts to sale’. A session on writing for web, website layout and aesthetics, product descriptions, Google and more. Tierna will explain the steps you can take to enhance your website.

Week Three

How to create online content for your small business hosted by Tierna who is a fully qualified graphic designer. An interactive screen share session on Canva where she will demonstrate the creation of social media graphics, ebooks, lead magnets, online content & traditional marketing items. This will help to empower you to create your own content to back up your new marketing strategy.

Week Four

Refining your marketing plan. Throughout the duration of the four week bootcamp you will be working your way through Tierna’s carefully designed workbook that will guide you through the process of writing a marketing strategy for your business. This session will give you the opportunity to ask her questions as a group, to refine your marketing strategies and decide your next steps.

Perfect for refining your small business marketing strategy

This bootcamp has been carefully designed based on Tierna’s experience of working with small business owners to grow their business through strategic marketing. It’s perfectly timed to help you refine your marketing strategy on the run up to Christmas. 

Perhaps you feel completely out of your depth when it comes to marketing your business, you might be short on time or you simply need some accountability to keep you on track when writing your strategy. Let’s do this together.

The bootcamp

What is included?

Marketing Strategy Workbook

A highly valuable and carefully crafted workbook that Tierna has put together to guide you through the process of writing your strategy. It will include guidance on defining your audience, reaching them online and offline and how to make your marketing work for you (and not you working for it!)

4 Live Weekly Webinars

These will be aligned with the workbook content to ensure that you are empowered to write your first marketing strategy for your business, in a way that fits with a modest budget and your lifestyle - in a way that gets results.

Optional 1-1 Power Hour

Tierna's usual Marketing Power Hours are £130. If any participant of this bootcamp would like to avail of this special offer they will receive a 50% discount. This will give you the option to quiz her one-to-one (beyond what is possible on a group call)

Peer to Peer Facebook group

A peer-to-peer Facebook group where you can keep in touch with your fellow bootcamp participants. Links to the recorded webinars will be posted within this group but it will be primarily a space where you can learn from each other, share progress and compare notes! Any questions asked of Tierna in this group will be answered on the live webinars and not in the group. The group will be left up and running until July 2022.

Sign up now

4 week bootcamp

Marketing For Small Business Owners


A 4 week bootcamp every Monday evening in March to help you to refine your small business marketing strategy & content.

Covering defining your audience & reaching them online and offline, refining your website so it converts to sale, an introduction to Google SEO, content creation on Canva for Small Business Marketing & refining your marketing plan in a way that fits with your lifestyle. You will also receive a printed workbook delivered to your door to help you map out your strategy.