Marketing Strategy Support for ambitious Small, medium sized businesses.

I’m a Chartered Marketing Strategy Consultant based in Northern Ireland, providing commercially focused advice and hands-on support to ambitious SMEs.

Clear Direction. Commercial Focus. Practical Action.

Marketing should contribute to meaningful business growth - not simply create more activity. I provide commercially focused marketing strategy and hands on support for growing businesses and organisations that need greater clarity, structure and momentum. Together, we can identify the strongest opportunities, decide what deserves your time and budget, and turn disconnected marketing activity into a practical plan that supports your wider business goals.

Choose the right level of support

Outsourced Strategic Marketing Leadership

For established businesses and organisations that need experienced, ongoing marketing direction without recruiting a full-time Marketing Manager or Director. As an outsourced strategic Marketing Director, I become a trusted extension of the business- connecting marketing decisions to commercial goals and helping ensure plans are implemented effectively.

Retained support can include:

Identifying commercial and revenue opportunities
Setting marketing priorities and direction
Overseeing campaigns and budgets
Guiding and mentoring internal staff
Managing external suppliers
Strengthening positioning, brand and messaging
Improving customer journeys and conversion
Reviewing performance and adapting activity
Getting hands-on where practical implementation is needed

This is not a package of routine social media posts. It is senior strategic leadership combined with the practical understanding required to make marketing work across the business.

I work with a deliberately limited number of retained clients so I can remain closely involved in each organisation. My current retained client roster is fully booked, but businesses interested in future availability are welcome to join the waitlist.

90 minute Strategic Clarity Session £195

A focused session for business owners or marketing professionals who need experienced, commercially grounded direction around a particular challenge, decision or opportunity. Before we meet, I review information about your business, current marketing and objectives. This allows us to spend the session working through the issues that matter rather than covering basic background information.

This could be right for you if you need to:

Identify untapped revenue opportunities
Refine your positioning or messaging
Strengthen brand clarity
Plan a campaign or launch with structure
Cut through marketing overwhelm and focus on what matters

You will leave with:

Greater clarity around the challenge
Honest, experienced strategic input
Clear priorities and recommendations
Practical actions you can begin implementing

This is not a generic consultation or a lengthy presentation. It is a productive working session shaped around your business and what you need to achieve.

Bespoke Strategic Projects

For businesses that need more than a single session but don’t require ongoing retained support. A bespoke project allows us to work through a specific commercial or marketing challenge, then develop and implement the right response.

Projects can include:

Marketing audits and practical action plans
Revenue growth and positioning reviews
Brand strategy and messaging development
Customer journey and conversion reviews
Campaign or launch planning
Website structure, content and SEO direction
Marketing systems, communications and automation
Leadership or team strategy workshops
Practical implementation following a strategy session

Additional consultancy and hands-on support is charged at £100 per hour. For example, a £1,000 budget can be developed into a focused 10-hour project with clearly agreed priorities and outputs.

Depending on what the project needs, I can combine strategic consultancy with practical support such as copywriting, design, website improvements, campaign development or team mentoring.

What could we work on?

Revenue and Commercial Opportunity

Your offers, customer groups, untapped opportunities and how marketing can contribute more directly to business growth.

Positioning and Brand Clarity

What makes your business valuable, how it should be positioned and whether your messaging and visual identity communicate that effectively.

Customer Journey and Conversion

What happens between someone first discovering your business and making an enquiry, booking or purchase - and where unnecessary friction may be costing you sales.

Campaigns and Marketing Priorities

Which campaigns, platforms and activities deserve investment, what should happen first and how each element connects to the wider strategy.

Websites, Content and Search Visibility

Whether your website attracts the right people, communicates clearly and helps visitors take action. This can include SEO research, content planning and on-page optimisation as part of the wider strategy.

Systems, Automation and AI

Where better processes, communications and carefully chosen technology could save time, reduce administration and create a smoother customer experience.

I couldn't recommend Tierna higher! She has designed marketing brochures, popup stands and Canva material for us. All delivered on time and to a very high standard. She is highly talented and a pleasure to work with.

I have worked with Tierna on many occasions now, from one-to-one power hours, website design assistance and I have also attended her courses in marketing strategy. She is exceptionally knowledgeable but she explains it in a way that it is easy to take her teachings and apply it to your business. After working with Tierna I was able to quantify the benefit for myself in my stats and online growth and engagement.

I have worked with Tierna on a number of occasions for branding, design and marketing strategy needs. She is professional, dedicated, insightful and generous with her time. Tierna is truly passional about supporting small businesses. She invested time in understanding and engaging with the ethos, values and mission behind my artwork and my business.

On a 90 minute Intensive with Tierna we worked together to set up my SEO and fine tune some tweaks to my website... In the last 3 months my business has grown so much in a way that I’m getting at least 2 enquiries a month through my website that are leading to bookings! For me this is incredible - I can’t believe it!! Every time a booking comes through it makes me so happy I took the chance and invested in Tierna’s incredible knowledge and support.

Tierna is a genius. She has really helped me with my aesthetics business. I’m good at what I do but find marketing, computers, websites, design and graphics an overwhelming different language and had no idea where to start - Tierna is a wealth of knowledge and works so efficiently with you to present your brand in line with your values, helping you find the right audience and ultimately grow your business. Would highly recommend working with Tierna.

Tierna has been instrumental in crafting our marketing brand strategy and rebuilding our website. Her expertise, attention to detail, and ability to meet deadlines were invaluable. Plus, she's a delight to work with! Highly recommend!

I can't recommend Tierna enough. She is so knowledgable. She spent time really trying to understand my brand and what would work best for my business. She created a beautiful brand kit for me that I absolutely love. She also helped me to create some templates that work well for my business. I am can't wait to book in some more sessions

Marketing Strategy Support for ambitious Small, medium sized businesses.

Clear Direction. Commercial Focus. Practical Action.

Choose the right level of support