Marketing Training & Workshops
I deliver bespoke marketing training and workshops for businesses, councils, organisations, networks and internal teams across Northern Ireland.
As a Chartered Marketer, professionally qualified designer, active consultant and Associate Lecturer, I combine professional knowledge with current, hands-on experience.
My sessions are friendly, practical and tailored to the people taking part. I don’t simply deliver a generic presentation and leave. I make complex subjects easier to understand, encourage questions and give participants useful ideas and skills they can apply in the real world.
Training That Turns Learning into Action
Good training should leave people feeling clearer, more capable and more confident – not overwhelmed by another list of things they should be doing.
Before each session, I take time to understand the organisation, audience and intended outcomes. I then shape the content, examples and activities around the experience and needs of the group.
Depending on the subject, sessions can include live demonstrations, group discussion, practical exercises, real examples and opportunities for individual feedback.
The aim is always to make the learning relevant, accessible and genuinely useful.
Training & Workshops
Popular Marketing Training Topics
Helping participants move beyond reactive activity and make more commercially focused marketing decisions. The session can explore:
Optimising Your Website for Sales and Leads
Your website should do more than look professional. It should attract the right people, communicate your value clearly and help visitors take the next step.
This practical session can cover:
- Creating a clear customer journey
- Improving homepage and
- service-page messaging
- Writing stronger calls to action
- Building trust and credibility
- Reducing confusion and unnecessary friction
- Introducing keyword research and on-page SEO
- Using website content to generate enquiries, bookings or sales
Participants leave with a clearer understanding of how to make their website work harder for their business.
Creating Better Marketing Content
A practical session for teams and business owners who need to create regular content but want greater clarity, confidence and consistency.
Depending on the audience, this can include:
Planning content around real business objectives
Understanding different audiences and customer journeys
Developing useful content themes
Creating stronger hooks and calls to action
Capturing photographs and short-form video
Planning and filming reels
Helping team members feel more comfortable on camera
Creating a realistic content process
Branding for Business Growth
A brand is much more than a logo. It influences how people understand, remember and choose a business.
As both a qualified designer and Chartered Marketer, I help participants understand the connection between brand strategy, customer perception and visual identity.
This session can explore:
- Positioning and differentiation
- Understanding what makes a brand valuable
- Creating a consistent brand experience
- Common branding mistakes
- Using colour, typography, photography and design effectively
- Deciding when a new logo or sub-brand is genuinely needed
- Applying a brand consistently across different platforms
Canva Training
Practical Canva training delivered by someone who understands both professional design and marketing strategy.
Sessions can cover brand kits, templates, layout, typography, imagery, presentations, video, social media content and efficient team workflows.
I offer introductory and more advanced training for individuals, small businesses and internal teams.
Why train with Tierna Byrne?
I work particularly well with organisations that:
- Are established and ambitious, but don’t have a senior marketing lead
- Have a small internal team that needs experienced direction and support
- Are service-led, experience-driven or community-focused
- Want marketing to contribute meaningfully to commercial growth
- Are open to new ideas and prepared to make positive changes
- Value a collaborative relationship rather than advice from a distance
I’m not interested in producing lengthy reports that sit unused or recommending activity simply to keep everyone busy.
I want to understand the commercial engine of the business, identify what will make the greatest difference and help turn that thinking into action.
Friendly and Inclusive
I create an approachable environment where people feel comfortable asking questions, sharing ideas and admitting what they don’t yet understand. I’m an empathetic trainer and mentor and I create a safe, welcoming space and embrace diversity. I meet people at their current level and build their confidence.
Practical and Current
I actively work across marketing strategy, brand, design, websites, advertising, content and customer journeys. The training is grounded in what businesses are dealing with now.
Clear and Accessible
I avoid unnecessary jargon and break complicated subjects into practical steps participants can understand and apply.
Interactive
Where appropriate, participants learn through live demonstrations, discussion, exercises and feedback rather than passively watching a presentation.
Bespoke Marketing Training & Workshops Northern Ireland
Every organisation and audience is different, so training can be shaped around a single subject or combine several related topics.
Formats can include:
- Focused talks and presentations
- Interactive 90-minute sessions
- Half-day workshops
- Full-day training
- Multi-session programmes
- Small-team training
- One-to-one or small-group mentoring
- In-person or online delivery
If you have a particular challenge or learning objective in mind, I can develop a session specifically around it.
Organisations I’ve Delivered Training For
Planning a Marketing Training Session?
Tell me who the training is for, who will be in the room, what you would like participants to learn and any particular challenges you want the session to address.
I’ll recommend a suitable format and develop a session that feels relevant to your organisation and useful to the people attending.
