Online Marketing courses for Small Business Owners by Tierna Byrne. In 2020 I launched the first of my online marketing courses for small business owners with the dream of providing high quality help with marketing strategy for even the smallest of businesses

Instagram For Small Business Owners - Online Course

Hello there entrepreneur! I have developed this online course for small business owners (audio transcription available) inspired by all the small business owners I work with who are trying to use instagram to spread the word about their product or service.

Sounds like I'm describing you? Keep reading.

I know you’ve been trying to build your following on instagram, you’re spending so much time replying to direct messages and posting to your grid. I see it every day – it’s a tough thing for small business owners to keep up with. 

Inspired by my many conversations with small business owners who are trying to make a real ‘go’ of it on instagram (the struggle is real!) I have therefore developed this course over several months, based on feedback from my own instagram followers & clients. 

The course is set within the context of Instagram being part of a wider marketing strategy to promote your small business. 

Firstly, the online marketing course for instagram starts by explaining what marketing means for a small business owner. Next, it gives you practical help on how to set up your profile strategically and the basics of styling it so it looks impressive. It also has a comprehensive section on how you can take a more professional approach to your instagram marketing.

Tierna Byrne Belfast Marketing Training

Online Course Content

Within this section we cover which type of instagram account you should choose for your business and explore how to set up your profile & bio strategically 

Within this section I put my graphic design hat on (did you know I have a degree in design?). I explain what branding is and why it’s important to your instagram marketing efforts.

I then tell you my approach to the foundations of styling any visual brand in a digestible way that you can apply to your own styling.

I will give you some top tips for using Canva (design software for non-designers) to create uniquely styled  instagram content.

This is a very comprehensive section which has 6 key lessons on:

  • What content should I share with my followers?
  • Video Content On Instagram
  • Helping new & existing customers find you on instagram
  • Using Instagram Insights
  • Scheduling & Frequency of posts
  • A template to create your own instagram strategy

I'm Tierna

Marketer. Designer.
Small Business Lover.

If we haven’t met, my name is Tierna and I am a multi award-winning Marketing Expert based in Belfast, Northern Ireland. I have a degree in Design For Visual Communication & a Diploma in Professional Marketing from the Chartered Institute Of Marketing.  More importantly, I have a wealth of professional experience in both fields. As a small business owner myself I know what it’s like to have a limited budget (or a side hustle while working full time/being a mum). I therefore am hugely passionate about helping entrepreneurs on their way to feeling empowered about their marketing efforts & small business branding. 

Read more about me, my awards & credentials here. 

empowering you to market your small business effectively& creatively

I couldn’t be more passionate about helping small business owners with their branding, marketing strategy & design. Get in touch today to see how I can help grow your brand.