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Marketing Workshops & Online Courses

I provide training services to in-house teams in relation to design, canva styling and small business marketing. I also have my own online course ‘Instagram For Small Business Owners” 

Instagram For Small Business Owners - Online Course

Hello there business owner! I have developed this online course (audio transcription available) inspired by all the small business owners I work with who are trying to use instagram to spread the word about their small business.

Sounds like I'm describing you? Keep reading.

I know you’ve been trying to build your following on instagram, you’re spending so much time replying to direct messages and posting to your grid. I see it every day – it’s a tough thing for small business owners to keep up with. 

Inspired by my many conversations with small business owners who are trying to make a real ‘go’ of it on instagram (the struggle is real!) I have developed this course over several months, based on feedback from my own instagram followers & clients. 

The whole course is set within the context of Instagram being part of a wider marketing strategy. 

It starts by explaining what marketing means for a small business owner and then gives you practical help on how to set up your profile strategically, style it so it looks impressive and a comprehensive section on how you can take a more professional approach to your instagram marketing.

Tierna Byrne Belfast Marketing Training

Online Course Content

Within this section we cover which type of instagram account you should choose for your business and explore how to set up your profile & bio strategically 

Within this section I put my graphic design hat on (did you know I have a degree in design?). I explain what branding is and why it’s important to your instagram marketing efforts.

I then tell you my approach to the foundations of styling any visual brand in a digestible way that you can apply to your own styling.

I will give you some top tips for using Canva (design software for non-designers) to create uniquely styled  instagram content.

This is a very comprehensive section which has 6 key lessons on:

  • What content should I share with my followers?
  • Video Content On Instagram
  • Helping new & existing customers find you on instagram
  • Using Instagram Insights
  • Scheduling & Frequency of posts
  • A template to create your own instagram strategy

Marketing Training online or in Northern Ireland

I also provide bespoke sessions that can be tailored to your needs. Past sessions have included an entrepreneur who wanted a tutorial on instagram and help with using the platform to publicise their business. I have also provided an instagram training session to an in-house marketing team who needed guidance on how best to use the platform to promote their offering. These

Get in touch today to let me know what your skills gap is or what you need a refresh on. I will be happy to put together a tailored quote for your individual needs or that of your group or team.  

empowering you to market your small business effectively& creatively

I couldn’t be more passionate about helping small business owners with their branding, marketing strategy & design. Get in touch today to see how I can help grow your brand.