Hello there business owner! I have developed this online course (audio transcription available) inspired by all the small business owners I work with who are trying to use instagram to spread the word about their small business.
Then keep reading!
I know you’ve been trying to build your following on instagram, you’re spending so much time replying to direct messages and posting to your grid. I see it every day – it’s a tough thing for small business owners to keep up with.
Inspired by my many conversations with small business owners who are trying to make a real ‘go’ of it on instagram (the struggle is real!) I have developed this course over several months, based on feedback from my own instagram followers & clients.
The whole course is set within the context of Instagram being part of a wider marketing strategy.
It starts by explaining what marketing means for a small business owner and then gives you practical help on how to set up your profile strategically, style it so it looks impressive and a comprehensive section on how you can take a more professional approach to your instagram marketing:
Within this section we cover which type of instagram account you should choose for your business and explore how to set up your profile & bio strategically
Within this section I put my graphic design hat on (did you know I have a degree in design?). I explain what branding is and why it’s important to your instagram marketing efforts.
I then tell you my approach to the foundations of styling any visual brand in a digestible way that you can apply to your own styling.
I will give you some top tips for using Canva (design software for non-designers) to create uniquely styled instagram content.
This is a very comprehensive section which has 6 key lessons on: