Website Design Belfast, Northern Ireland
Most businesses jump into a website project before deciding what they actually need the website to achieve.
They appoint a developer, then discover they still need to define their audience, organise their services, plan the pages, write the copy, refine their brand and source the right imagery. This can lead to delays, difficult decisions and a website shaped around whatever content happens to be available.
I provide the marketing strategy, creative direction and project management needed before the technical build begins.
Together, we’ll clarify what the website needs to achieve, plan the customer journey, structure the content, write the pages and prepare the brand and imagery. Once everything is ready, I hand a clear, comprehensive brief to my trusted WordPress designer, Zoe, so she has what she needs to create the website you envisaged.
Getting Your Website Ready to Be Built
A web designer can build the pages – but first, someone needs to determine what those pages should say, show and achieve.
That is where I come in.
I bring the marketing perspective to the project, helping you make the strategic and creative decisions that need to happen before development. I then manage that preparation so you aren’t left trying to coordinate the copy, imagery, branding and technical brief yourself.
Depending on the project, this can include:
Clarifying the website’s commercial purpose
Understanding your audiences and their priorities
Planning the sitemap and customer journey
Deciding which services, products or messages to prioritise
Structuring the content for each page
Researching relevant search terms
Writing SEO-informed website copy with you
Creating or refining your brand identity
Establishing the visual direction for the website
Planning the photography and imagery required
Briefing and coordinating a photographer where needed
Gathering and organising the assets for the build
Creating a detailed brief for the web designer
Reviewing the website throughout development
Keeping the project moving towards launch
By the time the build begins, the important strategic decisions have already been made and the content is organised and ready to use.
How the Process Works
1. Strategy
We clarify your business objectives, audiences, priorities and what the website needs to achieve.
2. Structure
We plan the sitemap, customer journey and purpose of each page.
3. Content
We work together to develop clear, SEO-informed copy that reflects your expertise and guides visitors towards action.
4. Brand and Imagery
I refine the visual direction, identify any missing assets and coordinate photography or other creative support where needed.
5. Project Preparation
I organise the approved copy, imagery, brand assets and functional requirements into a clear brief for Zoe.
6. Design and Development
Zoe designs and builds the WordPress website using the strategy, content and assets we have prepared.
7. Review and Launch
I stay involved throughout the build, reviewing the work and helping ensure the final website delivers what we originally set out to achieve.
